Jisoo Channels Understated Elegance in Tommy Hilfiger

Tommy Hilfiger has unveiled its Spring 2026 campaign with Jisoo, the brand’s global ambassador and a musician, actor, and style icon.

A defining artist of her generation, Jisoo reinterprets Tommy Hilfiger’s “classic American cool” through her signature effortless style, understated confidence, and iconic presence.

Reimagining classic silhouettes with lightweight, easy-to-layer materials, the collection captures an optimistic, polished mood and completes the aesthetic of “Easy Sophistication.”

“Working with Tommy Hilfiger each season is always exciting, because it’s fascinating to see how he captures the moment with a modern sensibility,” Jisoo said. “This season, I was especially impressed by how classic silhouettes were reinterpreted in lightweight, easy-to-layer materials. You can really feel the vibrant energy, along with a comfortable yet restrained elegance.”

In the campaign, Jisoo pairs a navy-and-white striped cardigan with the brand’s signature barrel jeans for a relaxed sophistication, and flawlessly makes her own a lineup of modern takes on classics—from a preppy linen camel waistcoat suit to an oversized trench coat and a cable-knit cardigan.

Inspired by Tommy Hilfiger’s F.A.M.E.S. (Fashion, Art, Music, Entertainment, Sport) philosophy, the campaign carries on the brand’s heritage of defining the times through collaborations with icons who move freely across the boundaries of fashion, music, and culture. Set against a bright, refined space infused with the warmth of spring, it captures Jisoo’s gentle charisma and global presence.

The Spring 2026 collection with Jisoo will be available starting March 5 at Tommy Hilfiger stores nationwide and through H Fashion, EQL, and Musinsa. Updates and brand news can be found via Tommy Hilfiger’s official Kakao Channel.